SnowSports Industries America is the leading association of the ski and snowboard industry. Every year, SIA puts on a 4-6 day show that displays next season products to retailers. Every major ski and snowboard equipment, clothing and accessories manufacture is on display. Manufactures bring in management, engineers, designers, and reps to meet with retailers.
SIA also holds seminars put on by top leaders in their fields so shops can improve their expertise and continue to give their customers proper information and service.
Alpine Accessories is dedicated to giving you, the very best in service, equipment, clothing and accessories. This show is a big expense but we feel it necessary to attend so we can learn. We have been to every SIA show since 1993.
What surprises us is many retailers do not attend this show. The SIA Snow Expert Seal is only given to shops that attend the show.
By attending the SIA Snow Show we are able to learn about technology and new trends in the snow sports industry. By educating our staff, we can in turn pass the knowledge on that is pertinent to each customer, so the customer does not have to get analysis paralysis by going online and treading through articles that may not pertain to their ability or type.
Joey Keen and Renee Staszel attended the 2017 SIA Snow Show representing Alpine Accessories. Joey began as a tech in our back room while in high school and throughout college. He now serves as ski consultant and computer consultant. Joey and Renee both have been top racers in the Chicago Metropolitan Ski Counsel race program. After testing numerous brands and models of skis Joey told us “By far the best GS ski I've been on.. love the Atomic Redsters!”