Why purchasing from an "Authorized Retailer" is important!

Ski and snowboard manufacturers want to protect their brand image and provide you, the customer the best experience. Manufactures only allow certain retailers to sell their products. Manufactures call these retailers "Authorized Retailers".  Why is purchasing from an "Authorized Retailer" important to you? Three reasons- Warranty, Training and Service.

Warranty- You receive the manufactures warranty only when you purchase from an "Authorized Retailer". If a problem develops with your product, you can bring it back to any to have it repaired or even replaced. If you purchase from a "non-Authorized Retailer", you receive no warranty and have no recourse if a problem develops. An example of a "non-Authorized Retailer" would be an internet auction site like eBay, ski and snowboard consumer shows, swaps and some stores. Just because a store has a product, doesn't mean they are an "Authorized Retailer".

Training- Manufacturers train and certify employees at "Authorized Retailers". A trained staff means you'll receive the proper selection for your ability, goals and lifestyle. This can be very important when spending hundreds of dollars on gear. Backroom service technicians are also trained and certified in the latest procedures and technologies for binding installs and repairs.

Service- Only an "Authorized Retailer" can order parts and are advised of product recalls. Let's say you break a buckle, a zipper or a binding part. Did you know you can only get manufactures parts from an "Authorized Retailer"?

 

But how do you know if the retailer is an "Authorized Retailer"? The best way is to check with the manufacture by visiting their web site or calling them. You can also look for a manufactures "Authorized Retailer" sticker in the store.

 

Back to our home page