Not many people know Atomic is the largest ski manufacture in the world. And you don't get to be the largest ski manufacture by making junk skis or skis that don't ski well. Atomic has an advantage over many of their competition. Atomic is located in the mountains of Austria which gives them some excellent testing grounds for building some of the most technologically advanced skiing equipment on the planet. Want another reason why Atomic is so large? Atomic tends to invent the trend, not follow it.